The Red Dot awards are the biggest design awards in the world. They are akin to the Oscars of the design world with the exception that anyone can enter the red-dot, unlike the Oscars. To win this distinction is something special that we can all be proud of. It’s the ‘Best of the Best’ – we have beaten the world’s best in our category.

In 2020 there were over 6500 entries from 60 countries, 1644 entries won some form of the award but only the top 1.2% won ‘Best of the Best’ awards. 76 in total across every category of design, not just product design its’ communication and branding, conceptual, and information design as well.

There were no Marine/Boat ‘Best of the Best’ awards given in 2020, however, two were awarded in the Cars/Road vehicle category, being the SF90 Stradale Ferrari, and the Honda E Electric car.

Left: The SF90 Stradale Ferrari, and the Honda E Electric car.

In our division, ‘Watercraft’, is typically dominated by BRP, and Mercury. Both are absolute powerhouses of design, especially given that Mercury’s design is done by Designworks/BMW Group, probably one of the most successful, and well-known design houses in the world.

Given we won ‘Best of the Best’ can only mean we beat both of them in our category. Now that is an achievement worth talking about!