DEFIANT DESIGN EVOLUTION – INNOVATION FUELED MARKET LEADERS
Since its inception, Stabicraft® has been at war with the status quo – one-upping the industry standard at every turn. This pursuit for constant improvement has resulted in four generations of chambered hull designs, each demonstrating a dramatic evolution in performance and useability. What started as two guys drawing on the back of an envelope is now a team of industrial designers working around the clock on new product developments. Their goal: To question everything – a framework set by Stabicraft® Founder, Paul Adams.
“If you build something the way it’s always been done, the chances are it can be done better. We want to be the best. In some cases, this is about tweaking the wheel to make it faster, safer, more efficient. In some cases, it’s about reinventing the wheel. And in other cases it’s about asking – do we even need the wheel?”
STABICRAFT® FOUNDER, PAUL ADAMS
This ethos has driven Stabicraft® to be a true market leader, with each innovation setting the new industry standard in its class. The focus on function has crafted the distinct Stabicraft® design style known today – sharp, defiant lines that scream adventure. While by no means conventional, the style is certainly unique, aggressive, and tough.