Honda Introduce Industry First 5-Year Warranty

Leading four-stroke outboard engine manufacturer Honda Marine, has introduced Australia's first five-year domestic warranty, available for a limited period across its extensive outboard range.

Previously the most comprehensive factory warranty available to Australian boat users from any manufacturer was three years.

According to Honda Marine Manager, Tim Davies, ongoing customer research conducted by Honda revealed that there was demand in the Australian market for more comprehensive warranties.

"Honda realised that warranty period was an important consideration for customers in the market for a new engine," Mr Davies said.

"When people are looking to purchase an outboard, they want the most superior product available, and they want to know that their investment will perform faultlessly for many years to come.

"Honda's four-stroke engines have always had an outstanding reputation for reliability and we are now backing this reputation with even greater commitment.
"Providing a five-year warranty is a confirmation for consumers that they've chosen the best engine; Honda is prepared to stand by its products, by offering the most comprehensive back-up available in the industry."

Mr Davies said that earlier this year, Honda Marine ranked highest in customer satisfaction among EFI four-stroke outboard engine buyers in a US survey by global marketing company J.D. Power and Associates.

"Honda's strong performance in the competitive US market is a testament to Honda's emphasis on customer satisfaction," Mr Davies said.

"In Australia we provide comprehensive customer satisfaction surveys and value the responses received - we use this information to further improve our products and services."

Mr Davies said that since entering the marine industry in Australia about 10 years ago, Honda had quickly established itself as a premium brand.

"Honda has become a major player in the marine outboard industry in a relatively short period of time; customer feedback tells us that reliability is paramount and this five year warranty will provide confidence like never before."

The industry-leading five year warranty applies to Honda's entire marine outboard range from the portable BF2 through to the range topping BF225, and will give boaters added peace of mind when choosing their next power unit.

Honda's five year warranty is effective from June 1st. A 12 month warranty still applies for commercial applications.

Honda Marine, the leader in advanced four-stroke outboard technolog